Joules Athletics makes athletic clothing for fashion, function, and all the fabulousness in between. From running to biking to yoga to chasing after kids - our gear is made for all of that. The most important part of our clothing is the people who wear it. Real people are beautiful, strong, soul-filling, and have smiles that light up a room. That's the feeling we want you to have when you wear our clothing. We want you to feel the strength from our inspirations. We want you to feel empowered. We want you to feel beautiful. But most of all, we want you to look and feel fabulous being YOU!
For all of those who think they can't, and all of those who know they can, we're in this together. Let's do life with a smile.
Because of all of you....I can. I will. Watch me!
Founder, Julie a.k.a. "Jules", is a wife and working mother of five children. In 2005, Julie started running as her main hobby. Eventually, running led her to strength training, spinning and swimming, which led her to triathlons and marathons, and, eventually, ultramarathons. For her, the journey has been life changing.
All the while, she was spending a lot of money on clothes that weren't multipurpose, didn't accommodate an athletic body, and weren't made for real life and real people.
Julie set out to design clothing for real people, inspired by the extraordinary people around her. On her runs she would think about her friends and family tackling cancer, job loss, spouses fallen ill, parents passing - all of the "normal" things that happen in life. The difference was these people were handling their given situations in an extraordinary way. When Julie started Joules Athletics, the first "rule" was established - each design would be named after one of those extraordinary people. So that's what she did.