Welcome to joules athletics


Welcome to Joules Athletics

We design, manufacture and sell clothing "gear" that helps our customers feel the strength, inspiration and empowerment from the "Supermodels" who inspire us every day. Our Community of Supermodels help us work harder, smile bigger, be the best we can be, and get every minute out of every day.  We are a "village" like no other.  Because together, we are unstoppable! 

Learn more about us here


Let's get Social

Our Supermodels are always cheering each other on, sharing their latest looks, laughs, smiles, miles, and everything in between. We celebrate moments big and small - from getting a round of golf in with the guys to fitting in 4.1 miles when you didn't want to, to making good choices.  We care, and we share!  Join us by tagging #joulesathletics in your next post, and see your smile here too!

#Joulesathletics Stream


Want to make history with us?

On Saturday, October 14 and Sunday, October 15 epic running history will be made in Detroit. Julie Millen of Joules Athletics will be running 100 miles at one time in conjunction with the Detroit Free Press Half Marathon in honor of Warrior Marla King and 7 year old Brayden Trombley, who is fighting leukemia with all he’s got.  Check out this great run and get involved today!

Warrior 100 Run and Relay

Really fabulous "gear" for really fabulous people!

Our "gear" is designed to celebrate the beautiful curves we all have.  Because we are so much more than a shape - we are fabulous!

So bring that gorgeous body of yours to us!

Shop All Women's Gear now

Testimonials on our newest gear!


Sharon tested the NEW Running Skort - from the Transition Area to Strength Training, she loved it!

With fun pleats, grippers on the shorts, 3 pockets, and the perfect length, it has been loved by all already!  

Read Sharon's full review here

Shop the newest Skort


In Michigan, when do you know someone REALLY loves their shirt?

This is BIG - you know you LOVE your Joules Athletics Shirt when.... you're a Michigan Fan wearing the Brian Shirt (in #9 Green).  Must be a great one (hint: it is!). 

Shop the Brian Shirt


Crystal LOVES her Joules Athletics for working out and being out and about!

This incredible Mother is wearing her Ultimate Long Sleeve with her Emma Multi Warrior for a full day of going from one thing to the next. Because being the best version of you is what Supermodels do!

Shop the Ultimate Long Sleeve

The Joules Athletics Supermodel Mission

Supermodel Library

Joules Athletics community


Supermodels in June

The Joules Athletics Supermodels were out and about being fabulous (as usual!) in June.  See some of the accomplishments we worked for and smiled through here.  Caution: inspiration is instant, and smiles are guaranteed!

June's Lookbook


Esprit de She

Joules Athletics is proud and honored to provide the 2017 Gildan Esprit de She - The Spirit of Her licensed gear. If you are ready to run, tri or dance with a smile, SIGN UP TODAY!  Maple Grove, MN is up next - hope to see you there!

Shop the Collection here


Joules Athletics Warrior 100 Mile Run and Relay

On October 14, 2017, the Joules Athletics Community will demonstrate exactly what it means to be #braydenstrong.  We will be come together to run 100 Miles in the City we love for those we love.

Learn more here